As more and more people flock to the online space for their daily needs, the idea of selling products online to the masses is quickly becoming a hotbed of opportunity. To help many of the entrepreneurs gain a foothold in the business landscape, plenty of e-commerce tools have emerged to help build and market online stores. Among all the current platforms available, Shopify is undoubtedly one of the best due to its focus on overall convenience. To help boost such sites further, search engine optimization (SEO) is a means of helping most sites achieve higher rankings in search engines like Google. Put together, is set to help most online store owners push for more and more success.
That said, it is never a good idea to jump into anything without first understanding how and why it works. Otherwise, business owners would never be able to take full advantage of their marketing campaigns. Here are just ten questions about Shopify SEO entrepreneurs need to know before launching an online store.
1. What is the primary focus of my online store?
No matter the type of business or industry, understanding the central focus and strength of a company is crucial to understanding how to navigate them through any competitive marketplace. Such a thing is crucial for SEO because understanding the strengths of any online store will dictate the overall direction when building a website.
2. How do I keep visitors from leaving the site within the first minute?
Most online shoppers do not mind a bit of window shopping now and then and are often more than happy to spend a total of ten seconds in any given site before searching elsewhere for the things they need. In the current state of the pandemic, many more people are shopping online than ever before, but the issue remains the same. Most people only give an online store a few seconds before looking elsewhere.
A good solution would be a headline that very clearly states the intention of the online store. Perhaps a few bullet points would help, but the idea is to understand what makes an online store tick. Knowing the answer to keep visitors from leaving the site within the first minute is critical.
3. How do I deal with the loading times of my online store?
Without a doubt, SEO will help keep an influx of visitors in most online stores. If the website is filled with high-quality images and widgets that are only marginally useful, the result will be much slower load times. Even if one might have a decent headline capable of keeping most visitors past the first minute, long loading times will immediately cause problems. Not many people want to deal with inconveniences when it comes to shopping online, which is why it pays to be fully aware of what is inside the online store. Going for compressed images and removing extra widgets will help improve loading times.
4. How do I focus on simplicity with Shopify SEO?
A focus on simplicity can be a boon for most entrepreneurs using Shopify, as the platform itself was born from a need for convenience. A focus on simplicity is precisely why Shopify is one of the most popular e-commerce platforms available — which means any starry-eyed entrepreneur looking to go for a simpler theme can realize the full potential of Shopify.
That said, going for a simpler theme can still be a complicated process for those who might not have too much experience when it comes to web design. The idea of a simpler theme would be to get straight to the point when it comes to navigation, as an easy-to-navigate structure will attract many more online shoppers than even the most succinct headline.
One of the primary ways search engine optimization can improve the visibility of most online stores would be through the use of backlinks. It is an optimization strategy that relies on off-link processes to help give online stores an edge over their competitors. One of the interesting ways to use such a tactic would be through broken links — letting site owners know that they have a broken link and asking if they can link to one’s online store instead is a great way of improving SEO.
6. How can I get people to relate to my products?
The use of other social media platforms is an excellent means of getting people to click on an online store’s backlinks. For example, YouTube has plenty of content creators that are consistently watched by millions of subscribers. Partnering up with those content creators can help boost your online store’s overall visibility, as most subscribers tend to trust their favorite Youtuber. The same thing goes for the influencers on Instagram and many others.
7. How do I get online shoppers to come back?
While there are many different tried and tested methods, one of the best would be to focus on content marketing. While general SEO methods can help people get to one’s online store, getting them to come back means focusing on original content for the online store. It could be a blog emphasizing DIY projects or perhaps even evergreen content such as weight loss articles and the like.
8. How can I market my store as an individual?
While there are undoubtedly many different ways for professionals to boost the rankings of an online store, the owner can help speed things along by doing their best to interact with potential supporters. With social media accounts in Facebook or Twitter, it is more than possible to use it as a foundation for answering feedback and critique.
9. Are SEO methods outdated or perhaps obsolete?
Remember that SEO methods are as old as the search engines themselves, which means there are plenty of outdated tactics. However, it is rare for an SEO process to become obsolete. It may have oversaturated the market at one point, but it is the perfect time to use such processes to boost an online store’s sales, especially with so many people going online for their everyday needs.
10. What are my future goals as an online store owner?
Last but certainly not least, it is typically not enough for a goal to just be delegated to selling as many products as possible. While e-commerce has to do with setting up an online store and profiting by selling products, understanding the groundwork for the future is crucial if any store owners intend to evolve their company. Having future goals ensures that there is always a purpose, and the potential for even more success is never out of reach. It is not useful just for store owners but for businesses in general. When it comes to selling items, where does the store owner see themselves five years from now? Are there other ambitions? Is there another plan that could potentially offer even more money in the future?
When it comes to Shopify SEO, there is no denying that it can help online store owners realize the potential of their business ventures. With the help of professionals, it can speed the process along by a significant amount. That said, business owners must fully understand what they want out of their business, which is why the questions above are worth answering.
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