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Microsoft - February 27, 2024

Adobe, Microsoft & SAP Expand Their Open Data Initiative

Adobe, Microsoft & SAP Expand Their Open Data Initiative 1

This week at the Adobe Summit, Adobe CEO Shantanu Narayen and Microsoft CEO Satya Nadella discovered extra information about the Open Data Initiative. As at the start announced closing September, Adobe, Microsoft and SAP mentioned a not unusual method and set of assets for customers with the ambition of helping clients create new connections across previously siloed records, more seamlessly garner intelligence, and in the end higher serve brands with an improved view in their customer interactions.

The Open Data Initiative has been centered on improving interoperability between the programs and systems of the three partners via a commonplace records model with facts saved in a customer-selected statistics lake. This unified statistics lake is meant to allow clients their desire for improvement gear and applications to build and installation services.


To improve that technique, the 3 agencies plan to supply in the coming months a new method for publishing, enriching and eating initial data feeds from Adobe Experience Platform, activated via Adobe Experience Cloud, Microsoft Dynamics 365, and Office 365 and SAP C/4HANA, into a purchaser’s facts lake. This will enable a new level of AI and machine studying enrichment to garner new insights and higher to serve customers, they stated in a press statement.

Unilever, a mutual purchaser and one of the early global brands to explicit support and pleasure about the ODI, these days announced its aim to simplify a previously complicated business outcome based totally on those statistics connections. At Adobe Summit, Unilever is demonstrating the way it plans to convey collectively disparate customer, product and resource statistics and use AI-driven insights to help reduce its plastic packaging and inspire customer recycling. By eliminating the silos of information, Unilever will be capable of tie stock and plastics records into Adobe statistics to enhance patron reviews and encourage participation.

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To boost up development of the initiative, Adobe, Microsoft, and SAP also introduced their plans to convene a Partner Advisory Council inclusive of over a dozen agencies inclusive of Accenture, Amadeus, Capgemini, Change Healthcare, Cognizant, EY, Finastra, Genesys, Hootsuite, InMobi, Sprinklr, and WPP. These corporations span myriad industries and purchaser segments and accept as true with there’s good sized possibility in the ODI for them to pressure internet- new value to their clients.

“Our customers are all looking to integrate behavioral, CRM, ERP and other internal data sets to have complete expertise of every purchase, and that they’re struggling with the demanding situations of integrating this statistics,” said Stephan Pretorius, CTO of WPP. “We’re enthusiastic about the initiative Adobe, Microsoft and SAP have taken in this vicinity, and we see a number of possibilities to contribute to the improvement of ODI.”

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