Epic Games plans to open an office in Detroit, but it won’t be making games there. Instead, the studio at the back of Fortnite plans to marketplace its Unreal Engine to the United States car industry.
According to a record by means of Crain’s Detroit Business, Epic ambitions to hire up to fifteen expert help body of workers for its Detroit office, which it hopes to have run by using the cease of the 12 months. From there, it will work with automakers on making use of Unreal generation to their layout and advertising tactics.
Companies like Ford have already adopted the tech in parts in their commercial enterprise. Ford, as an instance, used Unreal and VR to debut its 2020 Explorer model in a fairly small area on the New York International Auto Show in Manhattan.
Crain’s additional factors out that Audi makes use of Unreal for interactive presentations in 1,000 of its dealerships global for clients to apply to configure their perfect rides.
There is any number of feasible applications for Unreal in the vehicle enterprise, and Epic seemingly is making plans on finding as many as viable. It’s a little, properly, surreal to assume it all started out with a game approximately aliens with Wolverine claws on their wrists.