HDFC Bank collaborates with Route Mobile Limited to exhibit RCS Business Messaging

HDFC Bank Limited (HDFC), considered one of India’s biggest non-public region banks has partnered with Route Mobile Limited (Route Mobile) to showcase Rich Communication Services (RCS) on Google’s RCS Business Messaging platform at Mobile World Congress (MWC) 2019.

Route Mobile is the various leading cloud-communications platform carrier vendors to organizations, over-the-pinnacle (OTT) gamers, and cellular community operators.

RCS is an improve to SMS on an international scale. The customers can now access various superior skills from inside their local messaging carrier along with skills that formerly required a separate OTT app to be downloaded. Messaging is not restricted to sending simple SMS textual content because it has turned out to be a platform.

The capabilities of this new platform permit groups to deliver intuitive and interactive campaigns to their clients while retaining the attain, reliability, and ubiquity of the largest messaging platform in the international – SMS.

At Google’s RCS showcase inside the GSMA Innovation City at MWC 2019, Route Mobile will gift an illustration of its first RCS Business Messaging POC for HDFC Bank, allowing the customers to interact within the messaging platform via 2 Way interactive communications. There are more than one functions of RCS Business Messaging which allows the person to speak with HDFC Bank, which encompass however not constrained to integrated Chabot, suggested replies, and playing cards which makes two-manner verbal exchange easy.

The RCS messaging agent educates the existing users on how to use their present-day HDFC Bank’s cellular banking App.

Mobile World Congress is the world’s largest cellular occasion with more than 2,400 leading agencies globally participating inside the cell enterprise to explore the current topics influencing the industry in conjunction with the latest innovations and leading-facet era.

Nitin Chugh, the Country Head of Digital Banking at HDFC Bank said, “The RCS messaging agent we’re showcasing illustrates the consistent enterprise with the aid of HDFC Bank to harness the cutting area technology and digital systems to offer a completely unique experience to our customers. In this age of hyper-personalization, we need to make the client enjoy better with a richer and rather interactive messaging platform.”

Route Mobile’s MD and Group CEO, Rajdipkumar Gupta stated, “We agree with RCS is the destiny of messaging and this collaboration will now not best beautify the momentum for BFSI industry but also decorate the momentum for different industries closer to advanced messaging and accelerate the attention of next-era technology, together with RCS.”

Google’s RCS Business Messaging platform has opened new avenues for HDFC Bank and Route Mobile.