Microsoft sponsored Affle acquires Singapore based online-to-offline platform Shoffr

Microsoft-sponsored consumer intelligence company Affle has acquired Singapore primarily based online-to-offline (O2O) platform Shoffr in a cash-and-inventory deal. The acquisition includes the business, brand name, highbrow assets rights, enterprise relationships, belongings and personnel of Shoffr, human beings within the understand, said. The deal is effective February, one among them said.

Financial terms weren’t available. Affle India and Shoffr did now not reply until press time Wednesday to emails searching for a remark.

Shoffr facilitates convert online engagements of customers into in-keep walk-ins and transactions. It displays offline retail shops’ inventories online thru API and programmatic links and provides catalog and order management services.

This is Affle’s 1/3 acquisition inside the beyond twelve months. In September ultimate yr, Affle acquired the logo, retargeting and push notification businesses and platform of advertising generation startup Vizury in an all-coins deal expected at approximately $10 million. In March 2018, it bought ‘Markt’, a platform to expand its O2O commerce enterprise.

Affle has its main operations based out of Singapore and Gurugram and had gotten the market regulator’s approval to list its Indian unit in October. The company is probably to announce the IPO timelines soon, a person privy to the improvement stated. As in step with Affle India’s IPO draft papers, the provision would involve? 90 crore of freshly issued stocks and sale of fifty-five lakh stocks by means of existing shareholders. Affle Holdings, the Singapore-based totally figure company, counts Microsoft, D2C, Itochu, Centurion Investment Management and Bennett Coleman & Co.