Home Software Sony Pictures Acquires Nurulize, a Virtual Production Software Startup
Software - March 11, 2024

Sony Pictures Acquires Nurulize, a Virtual Production Software Startup

Sony Pictures Acquires Nurulize, a Virtual Production Software Startup 1

Sony Pictures Entertainment’s Sony Innovation Studios has acquired Nurulize, a startup whose software lets users edit, shade and enhance volumetrically captured photographs in an actual-time collaborative environment.

Terms of the acquisition aren’t being disclosed. Under the deal, Nurulize’s 12 employees are joining Sony Innovation Studios, which the corporation launched final yr to present producers a manner to honestly capture physical units and use that digital property in an expansion of ways.

Nurulize’s Atom View software “permits us to combine the best-excellent volumetric facts seize with conventional workflows for movie, tv, and gaming, ushering a brand new method of content material introduction — the mixing of the digital and the real — in genuinely modern approaches,” said Glenn Gainor, president of Sony Innovation Studios and head of physical production for Screen Gems.

SPE has used Nurulize’s era on several projects, such as to seize a virtual model of the “Men in Black: International” 52,000-rectangular-foot movie set inside the U.K. The “MIB” digital set changed into used for an NBA Finals co-promotional spot with the movie’s co-stars, Chris Hemsworth and Tessa Thompson (pictured above) which aired on ESPN and ABC. That stored producer’s cash on remote places travel costs, set ornament and time.

Sony Innovation Studios used the identical technique to create a virtual version of the exit interview set on ABC’s “Shark Tank” closing yr, which gained an Advanced Imaging Society Award for pleasant use of digital manufacturing.

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Culver City, Calif.-primarily based Nurulize became founded in 2013 by using software improvement and VFX enterprise veterans Philip Lunn and Scott Metzger. It raised $2 million in seed investment led by means of Chaos Group, a CGI rendering software developer.

SPE’s flagship partners in building the Sony Innovation Studios are Deloitte Digital, Dell and Intel.

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